KNITWIT
   CASHMERE

Fall 2009: Get your fresh produce, I

mean, fresh Tofu Cashmere?

Knitwit’s Fall 2009 collection introduces an ecologically friendly soybean cashmere blend for an era that seems to be going greener than ever before. Silhouettes available in 85% soybean, 15% cashmere include the Hollywood ‘It’ girl favorite printed zip hoodie – available in 4 signature prints. Knitwit covers all stylistic bases with options for geometric, animal and camouflage lovers worldwide. Keeping in line with the current price conscious fashionista, this knitwear line never compromises quality, style or comfort. Pieces are still available in luxurious, buttery soft, 100% tissue cashmere including the signature zip hoodie, comfy crew, v neck and neck tie top. Two-toned-multi-wear options are key for times when you need two looks in one. Reversible wrap vests, halter tops and cozy wraps permit fun prints for the day and a sleek solid at night…or vice versa! Take your pick. Also available are uptown solid styles in a smooth, summer friendly, 55% silk, 45% cashmere blend. Black and ivory fashion pieces with touches of black and gold enamel buttons pair perfectly with any outfit. Styles include the Ruffled button dress with printed zebra inlay, Button Sleeve Turtle, Cowl Jacket, Posh Zip Jacket, Empire Button Dress, Babydoll Cardigan and Long Blazer Robe.

Why tofu cashmere?

Wear what you eat! “Tofu” cashmere is an eco-friendly fabric that uses a renewable natural resource, the unused protein of soybean oil/tofu/soymilk production as a raw material. We refer to this natural vegetable product as “cashmere because of its incredible soft-to-hand feel, second –skin comfort, luster and durability. All byproducts of soybean fiber production are of a harmless nature. You can help turn waste into useful products and lessen the burden on Mother Nature.

Cozy Cashmere

Cashmere has long represented luxury and class, but today’s fashion maven prefers a little sass with her sophistication. Introducing Knitwit cashmere sweaters, designed for today’s fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Knitwit couples the elegance of cashmere with edgy prints and quirky aesthetics for year-round wear. The Spring 2009 collection features both cosmopolitan fashion pieces and chic casual “cashmere sweatsuits”, a perfect fusion of the classic past with the freshness of the future.

Knitwit is cleverly branded with a keyhole symbol, inviting you to come take a peek. You will be glad you did!

Company Overview

Knitwit cashmere sweaters are designed for today’s fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Since it’s launch in 2006, the Knitwit brand has steadily expanded and is currently available throughout the United States, Europe, Canada and Asia. Knitwit is stocked in over 500 prestigious high-end boutiques and department stores, including Barneys New York (Japan), Ron Herman, Kitson, Nordstrom’s Savvy Department. Such internationally well-known department stores like Holt Renfrew in Canada and Lane Crawford in Hong Kong also carry Knitwit. The Knitwit collection includes sweaters, pants, fashion tops and more and retails for $115 - $288.

Knitwit has attracted the likes of celebrities such as Alexis Bledel, Tori Spelling, Penelope Cruz, Paris Hilton, Lindsay Lohan, Denise Richards, Heidi Montag and Maria Menounos.