KNITWIT
   CASHMERE



Fall 2010 Peace, color and multi-wear cashmere for all

The Fall 2010 collection consists of Knitwit's comfy basics along with multi-wear contemporary fashion pieces inspired by the digital age and mother nature. Prints are a reflection of the coexistance of human technology and nature which include a popcornstatic leopard, digital splatter, pixilated houndstooth, military camo, rose, leopard/zebra fusion and a wood zebra design that will bring out wild in you. ROAR! New bodies include a dolman top, shoulder zip tunic, printed cowl dress, asymmetrical striped cardigan, military bomber jacket, short blazer coat, blocked-kimono hoodie, a multi-wear boyfriend cardigan, high waisted leggings, and harem pants. Silhouettes are designed in the popular 85% soybean, 15% cashmere 'TOFU' cashmere blend, luxurious 100% cashmere, and the smooth 55% silk/ 45% cashmere blend.
A collision of stripes and bold pops are combined on a cozy dolman quartersleeve sweater that can be worn two ways. Other new styles include a not-so-basic black dress struck with a thick, ivory stripe across the body, embellished with large black and gold enamel buttons. Fashion solids are dressed up with knitwit logo gold toggles, black and gold enamel buttons and dimentional cord tips for extra flare.

Why tofu cashmere?

Wear what you eat! “Tofu” cashmere is an eco-friendly fabric that uses a renewable natural resource, the unused protein of soybean oil/tofu/soymilk production as a raw material. We refer to this natural vegetable product as “cashmere because of its incredible soft-to-hand feel, second –skin comfort, luster and durability. All byproducts of soybean fiber production are of a harmless nature. You can help turn waste into useful products and lessen the burden on Mother Nature.

Cozy Cashmere

Cashmere has long represented luxury and class, but today’s fashion maven prefers a little sass with her sophistication. Introducing Knitwit cashmere sweaters, designed for today’s fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Knitwit couples the elegance of cashmere with edgy prints and quirky aesthetics for year-round wear. The Spring 2009 collection features both cosmopolitan fashion pieces and chic casual “cashmere sweatsuits”, a perfect fusion of the classic past with the freshness of the future.

Knitwit is cleverly branded with a keyhole symbol, inviting you to come take a peek. You will be glad you did!

Company Overview

Knitwit cashmere sweaters are designed for today’s fashionista who appreciates the cozy luxury of cashmere but also values her sense of style and individuality. Since it’s launch in 2004, the Knitwit brand has steadily expanded and is currently available throughout the United States, Europe, Canada and Asia. Knitwit is stocked in over 500 prestigious high-end boutiques and department stores, including Barneys New York (Japan), Ron Herman, Kitson, Nordstrom’s Savvy Department. Such internationally well-known department stores like Holt Renfrew in Canada and Lane Crawford in Hong Kong also carry Knitwit. The Knitwit collection includes sweaters, pants, fashion tops and more and retails for $115 - $288.

Knitwit has attracted the likes of celebrities such as Alexis Bledel, Tori Spelling, Penelope Cruz, Paris Hilton, Lindsay Lohan, Denise Richards, Heidi Montag and Maria Menounos.

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